BEAUTY & SKIN CARE

I edited the JLo Beauty Founder Story — the main film for the brand's global launch campaign. In it, Jennifer Lopez shares the personal inspiration behind JLo Beauty and the motivation to create a skincare line that delivers her signature glow.

A visually driven, shallow–depth-of-field anamorphic piece designed to capture the tone and ethos of the brand that I edited for the brand launch.

The edit positions Meaningful Beauty as a trusted, results-focused solution backed by Cindy Crawford's long-standing authority in beauty and wellness.

I edited a case study that formed a key part of the Kind Science launch, highlighting the brand's vision and showcasing insights from Ellen DeGeneres to help introduce the product line with clarity and impact.

I edited a series of 30-second paid social films for JLo Beauty, each built around a specific product theme—from the radiance-boosting serum to the deeply hydrating creams.

Designed for TikTok, Facebook, and Instagram, the edits blended high-gloss beauty visuals with clear, fast-paced messaging tailored to each platform.

I edited a series of testimonial-driven case studies for Meaningful Beauty's Hair collection, focusing on real women sharing their results and personal experiences with the system.

I edited this campaign piece for Meaningful Beauty's 'Get It Back' message, focusing on restoring radiance, firmness, and confidence at any age.

One in a series of 30-second paid social films that I edited for the JLo Beauty launch.

The edit reinforces Meaningful Beauty's position as a results-driven, age-positive brand led by Cindy Crawford's long-standing credibility in the skincare space.

The edit positions Meaningful Beauty as a trusted, results-focused solution backed by Cindy Crawford's long-standing authority in beauty and wellness.

Edit for the Power Serum campaign